Exploring the Impact of Emerging Social Media Platforms on B2B and B2C Marketing Strategies

EasyChair Preprint no. 13780

Abstract

The rapid evolution of social media platforms has significantly transformed the marketing landscape, impacting both business-to-business (B2B) and business-to-consumer (B2C) strategies. This paper aims to explore the influence of emerging social media platforms on the marketing approaches of organizations operating in various industries.

Through an extensive literature review and empirical research, the study investigates how the adoption and utilization of novel social media platforms, such as TikTok, Instagram Reels, and Clubhouse, have affected the way businesses engage with their target audiences, build brand awareness, and foster customer relationships.

The findings reveal that the unique features and user experiences offered by these platforms have compelled B2B and B2C marketers to rethink their content creation, distribution, and measurement strategies. The study also highlights the challenges and opportunities presented by the dynamic nature of social media, as organizations strive to maintain relevance and effectively leverage these emerging channels.

The paper concludes by providing strategic recommendations for marketers, emphasizing the importance of adaptability, data-driven decision-making, and the integration of emerging social media platforms into holistic marketing campaigns. The insights gained from this research can inform the development of more effective and impactful marketing strategies in the ever-evolving digital landscape.

Keyphrases: Business, consumer, Marketing

@Booklet{EasyChair:13780,
  author = {Favour Olaoye and Kaledio Potter},
  title = {Exploring the Impact of Emerging Social Media Platforms on B2B and B2C Marketing Strategies},
  howpublished = {EasyChair Preprint no. 13780},

  year = {EasyChair, 2024}}