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Author:Yu Zhao

Publications
Graphic or Short Video Recommendation? the Effect Mechanism of Recommendation Type on Consumers' Purchase Intention——Take Xiaohongshu as an Example
Min Qin, Shanshan Qiu, Yu Zhao, Wei Zhu and Shuqin Li
EasyChair Preprint 9999

Keyphrases

Experiential disclosure, Perceived psychological distance, purchase intention, Recommendation type.

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