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Author
:
Chiu-Mei Chen
Publications
A Study on the Trust, Brand image, and TAM - Using the Meituan as an example
Kun-Shan Zhang
,
Chiu-Mei Chen
and
Hsuan Li
EasyChair Preprint no. 4643
Keyphrases
behavioral intention
,
Brand Image
,
Technology Acceptance Model
,
Trust
.
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