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Author
:
Zheng Zhangwei
Publications
From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
Sharizal Hashim
,
Tan Qinlingda
and
Zheng Zhangwei
EasyChair Preprint 15883
Keyphrases
Market response
,
Marketing Campaigns
,
SLR
,
Sustainability
.
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