Keyword:word-of-mouth

Publications
A Stimulus-Organism-Response Paradigm to Word-of-Mouth and Continuance Intention of Mobile Application Yee Von Lim, Shi Ling Ng, Wei Lin Oh, Wan Ying Tan, Yi Zhe Too, Xiu Ming Loh and Garry Wei Han Tan EasyChair Preprint 8696
The Impact of Purchase Types on Consumer’s Polarized Product Opinions Meichen Dong, Yunmei Kuang and Wei Chen EasyChair Preprint 5971