A healthy planet for future generations requires responsible transition that balance economic growth with environment protection and social well-being. It involves a comprehensive long-term transformative process ensuring shift from unsustainable systems, strategies, and practices towards sustainable eco- friendly systems and lifestyles. As businesses and economies face growing pressure to adopt eco-friendly practices and lifestyles, marketing becomes a vital tool for fostering responsible production, sustainable consumption, and long-term socio-environment impact. Undoubtedly, this requires public participation, financial support, job retraining and, most importantly, a commitment to equity and justice to ensure no one is left behind in the process. This conference provides a platform to examine how innovative marketing strategies can effectively communicate sustainability efforts and inspire behavioral change among consumers and stakeholders. The event aims to facilitate interdisciplinary dialogue on the future of sustainability through marketing lenses, focusing on emerging trends, frameworks, and solutions. The discussions will address the evolving consumer expectations around environmental responsibility and how businesses can align their practices with green initiatives that built trust, loyalty, and social value. With the growing influence of digital transformation and new business models, the conference will also explore how technology can accelerate sustainable transitions and foster deeper consumer engagement.

This international conference invites scholars, practitioners, policymakers, and industry, experts to discuss and explore innovative pathways toward a sustainable transition. It aims to foster interdisciplinary dialogue, collaboration, and research that examine transformative practices in various sectors while addressing the social, economic, and environmental dimensions of sustainability. We invite original research papers that contribute to the advancement of knowledge in this area, offering insights into how marketing practices can help redesign systems for a greener future. Both theoretical and empirical studies are welcome, emphasizing actionable insights that can bridge academia and practice.

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference.

• We encourage academics to submit papers and practitioners to participate in discussions with their ideas based on ground realities, across themes listed below and innovatively contribute to potential of marketing strategies in addressing global sustainability challenges. Participants will benefit from insightful feedback, and unique opportunity to engage with experts.
• Submit an abstract of 500 words or an extended abstract of 2000 words or full paper of 5000 words using Arial font 12 point

List of Topics

• Responsible Production, Consumption, and Recycling

• Digital Transformation for Smart and Sustainable Cities 

• Sustainable Consumer Behaviour and Market Trends

• Future-Focused Brand Strategies and Sustainable Brand Portfolios

• Customer-Centric Transformation and Sustained Engagement

• Management and Strategic Leadership in the Sustainability Era  

Committees

Program Committee

• Prof Suraksha Gupta
• Dr Pantea Foroudi
• Dr Sena Ozdemir
• Dr Kavita Sharma

Organizing committee

• Dr Poonam Verma
• Dr Anuja Mathr

Invited Speakers

• Prof V Kumar

Publication

MSP2025 Responsible Transition to a Green Future proceedings will be published as Online Open Access Proceedings and an edited book 

Venue

The conference will be held in Delhi

Contact

All questions about submissions should be emailed to marketingstrategyandpolicy@gmail.com